4 common packaging mistakes to avoid
Packaging is an important element of the supply chain and logistics cycle. This process of enclosing products in wrappers and boxes and thereby protecting customer orders for shipping and delivery after they are purchased is critical for a company’s brand identity, customer satisfaction, and cost control when handled correctly. Certain packaging mistakes can affect them in a negative way. Here are some such common packaging mistakes to avoid for businesses to optimize their supply chains: Neglecting the quality of packaging Cutting corners on packaging is a major mistake companies can make while purchasing substandard-quality packaging materials in bulk. These low-quality materials can cause the products stored within the packages to become exposed to possible damage. Low-quality packaging is among the biggest causes of damage and product wastage during the shipping phase of the supply chain cycle. Additionally, the poor quality of supplementary packaging items such as foam rollers, tape, thread, strings, handles, and others can result in inadequate protection of goods and products delivered across massive distances. Therefore, businesses must try to maintain a standard of quality in order to avoid the spiraling of shipping costs and lead time in the supply chain. Ignoring the branding on packaging Many e-commerce operators tend to overlook the importance of customizing product packaging to reflect their brand identity.